The Grapevine (http://grapevine.is) is a media outlet in Iceland. They cover the festival extensively so thought it would be fun to join their open house and see a couple of acts. They were very hospitable.
First place we saw a band was the Laundromat Cafe, which was packed. We ended up sitting across from an older couple from a village near Thurso. Eventually, we discovered that they know Ruth's parents.